On April 26, the launch ceremony of American sports brand AVIA in Greater China officially kicked off at the Aile International Hotel in Jinjiang. Mr. James, General Manager of American Sporting Goods Corporation (ASG), the leadership of the Institute of Sports Science of the General Administration of Sports and the business partners from all regions of the country were invited to attend the ceremony. This historic moment. AVIA officially landed in Greater China, representing a new round of American fashion movement.
Speech by Mr. Yuan Qingqing, chairman of Bai Ying company
The brand strategy partner of AVIA in China is Fujian Baiying Sports Technology Co., Ltd. According to Mr. Yuan Qingqing, chairman of the company, the cooperation with AVIA brand has been screened layer by layer, and it is not easy to stand out from many strong competitors. This is also Baiying's implementation of the global strategy. The most important step in the strategic development plan marks the company's development has entered a new stage.
James Setton, general manager of ASG, AVIA headquarters, USA
AVIA brand Greater China exclusive operation rights signing ceremony
As an American sports brand with a long history, AVIA has its unique cultural attributes and genes. The entry into the Chinese market also marks the beginning of a new round of changes in the domestic sports goods industry, which has a far-reaching impact on the entire industry. In order to better display the brand advantages and integrate into the Chinese consumer groups. Baiying has also upgraded and rebuilt the AVIA brand and put forward the brand positioning of "Fashion Movement". According to Mr. Lin Jinzhang, general manager of Baiying, the company has formulated a short-term and medium-term "three-year strategic plan" for the development of AVIA brand in the Chinese market, from the market, brand, product and other aspects. Yang Zigang, one of the top ten fashion designers in China, has been hired to take on the task of developing clothing products. At the same time, the Institute of Sports Science of the State Administration of Sports has been linked to provide authoritative data for the further development of sports shoes, so that they can better adapt to the current situation of the Chinese market and become the real leader of Chinese consumers. It also brings the best international brand for sports enjoyment.
Pang Xiaozhong, director of the Institute of sports science, State General Administration of sport
This is an internationalization trend with new height and new movement concept. I believe that with the strong comprehensive strength of Baiying Company and the unique brand advantage of AVIA, AVIA brand will surely be able to take root and develop in China.